Giuseppe Annunziata was born in Napoli in 1972 in a prestigious family of Noble fabric dealers in Italy and from a very early age he was among the fabrics, breathing fashion and of course learning day after day to undertake with his family's history. He grew up with fabrics and during his life he fell even more in love with fashion and printed shirts, which became his personal registered image. In 2009 Giuseppe moved to S.Paulo to take care of other businesses in which his family invested in Brazil, the real estate and here he was enchanted with culture and colors, lived for 6 years and then returned to Italy again. The cosmopolitan, globalized and nomadic vision is part of his DNA, he always liked to get to know new cultures and places and decided to venture to live in Marocco for a while to research the local, indigenous culture and discover new bases of fabrics, returned to São Paulo and later moved to Miami where he lives for 3 years and there he noticed the lack of brands focused on luxury men's shirts. He then decided to study in Miami Design and research the niche that has always been part of his life in loco and it was in this process that he decided to launch his own brand of shirts that bear his name. Napolitan sartorial style and school, as well as the cosmopolitan life of the São Paulo metropolitan area and the unique colors and atmosphere of Miami. The 3 cities , that are part of his history, are present in the label of the brand .